News

05 April 2007 - MKM launch delivery platform to roll out Professional Certificate in Marketing course worldwide

Learners worldwide are currently working towards a ‘Professional Certificate in Marketing’ qualification using an innovative delivery platform provided by MyKnowledgeMap.

The interactive course, containing engaging e-learning, case studies, activities and videos, was produced by MMC (Multimedia Concepts) and is now being rolled out worldwide through a ‘learning academy’ produced by MKM.

The academy offers learners discussion forums, business resources from Bloomsbury publishing, a marketing glossary and an e-portfolio where they can upload their work as evidence that they’re meeting the learning outcomes of the course. MyKnowledgeMap have worked closely with both the course authors and course tutors to ensure that the relevant features and level of functionality are contained in the system.

Learners are currently working through the first unit in the course, which has been available for the past two weeks. So far, approximately 50% of learners have successfully completed the first module. Further units of the course will continue to roll out week by week.

Initial feedback on the academy has been very positive. The academy infrastructure has provided the perfect delivery vehicle for the course which has greatly pleased the ‘Professional Certificate in Marketing’ authors and tutors.