News

08 December 2004 - Prudential and Novartis first to use CIM's Marketing Doctor

The Chartered Institute of Marketing have received great feedback following the launch of their new marketing skills analysis system; Marketing Doctor, designed and created by MyKnowledgeMap.

This new skills analysis system allows CIM to give a more focused marketing training and development offer to Corporates and is currently being embraced by clients such as Prudential and Novartis who are seeking the opportunity to get a better return on investment by not spending training budget in non-priority areas.