News

02 November 2004 - MyKnowledgeMap provides remedy for CIM's Marketing Doctor

MyKnowledgeMap recently won the contract with The Chartered Institute of Marketing for a marketing skills analysis system called Marketing Doctor.

This enables the corporate and company clients of CIM to give their marketing teams a health check. The Marketing Doctor is very powerful interactive assessment and diagnostics system that benchmarks individuals’ marketing skills against CIM’s Professional Marketing Standards. The standards have been developed over many years with employers and practitioners. Having established where there is a skills gap the system then directs the user to the relevant learning, training and qualifications, which CIM provides.

“MyKnowledgeMap were absolutely delighted to win this contract, The Chartered Institute of Marketing is probably the world’s most renowned organisation in its field with blue chip customers around the globe. This particular piece of work plays to our strengths and builds on work we have done for other customers,” said Dennis James, the director responsible for the contract.