Interactive Business Case Study

Client: JISC (Joint Information Systems Committee)

Background: JISC is the UK funding body for investment in research and development into learning technologies across all universities and colleges. It sponsors leading-edge pilot development in e-learning which supports conformance to emerging technical standards, and encourages the development of open-source tools and products.

Primary Aim: In 2004 MyKnowledgeMap, in partnership with Manchester Metropolitan University (MMU) Business School and the University of York, won a contract to develop an innovative, interactive learning tool for presenting a case study of a business.

Key Challenge: To create a virtual walk-through of an organisation, and to tailor the case study so that it could be used for multiple applications by tutors. MyKnowledgeMap led the systems design of this development.

Solution: A general interactive case study tool has been successfully developed, which MyKnowledgeMap and MMU will support and market. It will also be used in the commercial marketplace as a general induction tool for organisations.

Going on from this success, and with additional leadership from the University of York's Centre for Management, MyKnowledgeMap is working to provide an interactive SWOT analysis tool.

Post-implementation evaluation

In 2005 GISC invested in a 2nd round of funding to take the e-learning tool into mainstream usage across a number of universities. The latest project - version 2.2 of the tool - will be piloted in 2005 / 2006 in universities including Sheffield Hallam University, Bolton Institute and Liverpool John Moores University.